Job Description
3016957
Summary: The Integrated Media Manager will serve as the operational bridge between creative teams and media execution, while providing day-to-day oversight of channel-specific performance across search, social, and programmatic.Serve as the operational bridge between creative teams and media execution, while providing day-to-day oversight of channel-specific performance across search, social, and programmatic.
Duties and Responsibilities: - Coordinate media briefs and creative development between internal creative teams and media agencies.
- Own performance media KPIs across channels, providing regular analysis and optimization recommendations.
- Translate business objectives into actionable media strategies for agency implementation.
- Serve as primary tactical contact for media agencies, ensuring alignment with broader strategy.
- Develop cross-channel reporting dashboards to track and communicate performance.
- Identify opportunities to leverage automation and AI for campaign optimization.
- Support budget allocation and reallocation based on performance data.
- Validate agency reporting and reconcile against platform data.
Skills and Competencies: - Deep expertise in programmatic, search, and social media platforms.
- Strong analytical capabilities with a focus on performance analysis and optimization.
- Ability to bridge creative development and media execution.
- Proficiency with major ad platforms (Meta, Google, Bing, Trade Desk) and analytics tools.
- Understanding of media attribution and measurement methodologies.
- Experience managing agency relationships and deliverables.
- Strong communication and collaboration skills across cross-functional teams.
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Familiarity with media planning tools and data visualization platforms (e.g., Tableau, Looker).
- Strategic thinking with a results-driven mindset.
Qualifications: Minimum Qualifications: - Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
- 5–7 years of experience in digital media, with hands-on experience in programmatic, search, and social.
- Demonstrated success in managing performance media campaigns and optimizing for KPIs.
- Experience working with creative teams and media agencies.
- Proficiency in campaign reporting and data analysis.
Preferred Qualifications: - Bachelor’s degree in Marketing, Business, or related discipline.
- Experience with AI-driven media optimization tools and automation platforms.
- Familiarity with privacy regulations and data compliance in digital advertising.
- Experience in a hybrid or remote work environment.
- Knowledge of emerging media trends and technologies.
Required Licensing or Certifications: Working Conditions: Physical Requirements: - Sit (Continually = 67-100% of workday).
Communication Skills: - Excellent written and verbal communication skills.
- Ability to present complex data and insights to non-technical stakeholders.
- Strong interpersonal skills for collaboration with internal teams and external partners.
- Comfortable leading meetings and discussions with senior leadership.
- Skilled in crafting clear and concise media briefs and performance reports.
Environment Requirements: - Hybrid: Remote/home office and occasional in-office presence in Irving, TX.
Travel: - Travel occasionally (less than 25%) to HQ and external partner meetings.
ADT is an Equal Employment Opportunity (EEO) Employer. We celebrate diversity and are committed to building an inclusive team that represents a variety of backgrounds, perspectives, and skills. ADT strives to ensure every employee and applicant feels valued. Visit us at jobs.adt.com/diversity to learn more.
Job Tags
Work at office, Home office,